Your advertisements should prominently state the before-rebate cost of the computer, as well as the amounts of the rebates. But often, the total price the consumer must pay up-front is buried in the fine print, if it's included at all. Many rebate promotions use big print to tout the after-rebate price of the computer. This information should be disclosed clearly and conspicuously in the advertising so that consumers can evaluate the merits of an offer and make an informed purchasing decision. Some advertisements for "low cost" computers omit important restrictions or conditions about the "deal," or bury them in fine print or obscure locations. Some of the offers may be good deals for consumers, but they are likely to involve complicated transactions. The offers usually involve rebates of several hundred dollars off the computer's purchase price - if the consumer commits to a long-term contract for Internet service.
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